A1GP Global Subscriber Online Survey
Background
A1GP World Cup of Motorsports invited BluSky Marketing to tender for its 1st Online Global Subscriber Market Research Project.
The Brief
BluSky Marketing where to manage & implement an online survey on behalf of A1GP World Cup of Motorsport after the 1st event at Zandzoort, Holland. The online survey was to be fully brand A1GP World Cup of Motorsports and was to be distributed to 40,000 A1GP Subscribers globally.Â
Objectives
- To profile A1GP.com subscribers.
- Ask how they consume A1GP on television?
- To understand how A1GP can improve the TV offering and increase viewership?
The Results
On behalf of A1GP World Cup of Motorsports, BluSky Marketing secured a response rate of 21.6% (or 6,375 respondees) and with it robust data which has provided an additional basis for the Marketing Team to make key strategic business decisions going forward.