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Discover A New Way To Search For Wildlife Tours

Discover A New Way To Search For Wildlife Tours

Blue Sky Wildlife has recently launched a new website which offers wildlife enthusiasts a new way to search for wildlife tours and ecotourism experiences from a global collection, ranging from birds to butterflies and mammals to wildflowers.

34 established and award winning wildlife tour operators and companies are already listed on the site covering 24 countries. The new website offers the flexibility to search for all kinds of wildlife holiday experiences Continue reading “Discover A New Way To Search For Wildlife Tours” »

9th Unique Luxury Hotel Benchmarking Report Released

9th Unique Luxury Hotel Benchmarking Report Released

BluSky Marketing has recently released their 9th Luxury Hotel Benchmarking Report which is a unique exposé and analysis of some of the UK’s best luxury and boutique hotels.

“The 9th benchmarking report, reflects the Christmas period quarter, with a drop in overall star ratings as the increase in repeat guests reflects a higher expectation in their repeat experience within the property. It was also great to see that off the back of the guest experience programme, some hotels are boosting their positive TripAdvisor reviews by up to 42% which would be very hard for hoteliers to ignore, so the programme does work effectively ” commented Chris Larsen, BluSky Marketing Managing Director.

Social media is still yet to take off in the hotel space, still contributing only 0.5% of hotel awareness, up from 0.3% last quarter. It seems that hoteliers are still yet to grasp this powerfully digital medium? Calling a property direct (59%, up from 57% last quarter) is still the most popular reservation method. Surprisingly, a number of hoteliers are yet to put their phone number clearly at the top of their website.

The 9th Luxury Hotel Benchmarking Report continues to reinforce the importance of traditional hotelier values in delivering an exceptional hotel guest experience while also challenging some existing preconceptions in the industry (e.g. guest 55 years plus account for 51% of all reviews, up from 39% last quarter). How do hoteliers cater for this particular segment of the market?

The report compares the online Hotel Guest Experience Survey results of 10 luxury and boutique hotels from across the UK with a total of 2,440 respondents. To find out more about our bespoke Hotel Guest Experience Surveys priced from £75 per month please click here.

BluSky Marketing is presently offering a no obligation 3 months free trial, which will expire on the 31st March 2015.

Latest Unique Luxury Hotel Benchmarking Report Just Released

8th Luxury Hotel Benchmarking Report Q3 2014

BluSky Marketing has just released their 8th Luxury Hotel Benchmarking Report which is a unique exposé and analysis of some of the UK’s best luxury and boutique hotels.

“For the first time in the last two years, we have seen the leading hotel (4.9 Star Rating) deliver a below average dining experience, though they have come out on top because they manage guest expectations the most successfully across the Top 10 hotels included in this quarters report. Only 2% Continue reading “Latest Unique Luxury Hotel Benchmarking Report Just Released” »