Blue Sky Wildlife has recently launched a new website which offers wildlife enthusiasts a new way to search for wildlife tours and ecotourism experiences from a global collection, ranging from birds to butterflies and mammals to wildflowers.

34 established and award winning wildlife tour operators and companies are already listed on the site covering 24 countries. The new website offers the flexibility to search for all kinds of wildlife holiday experiences Continue reading “Discover A New Way To Search For Wildlife Tours” »

BluSky Marketing has recently released their 9th Luxury Hotel Benchmarking Report which is a unique exposé and analysis of some of the UK’s best luxury and boutique hotels.

“The 9th benchmarking report, reflects the Christmas period quarter, with a drop in overall star ratings as the increase in repeat guests reflects a higher expectation in their repeat experience within the property. It was also great to see that off the back of the guest experience programme, some hotels are boosting their positive TripAdvisor reviews by up to 42% which would be very hard for hoteliers to ignore, so the programme does work effectively ” commented Chris Larsen, BluSky Marketing Managing Director.

Social media is still yet to take off in the hotel space, still contributing only 0.5% of hotel awareness, up from 0.3% last quarter. It seems that hoteliers are still yet to grasp this powerfully digital medium? Calling a property direct (59%, up from 57% last quarter) is still the most popular reservation method. Surprisingly, a number of hoteliers are yet to put their phone number clearly at the top of their website.

The 9th Luxury Hotel Benchmarking Report continues to reinforce the importance of traditional hotelier values in delivering an exceptional hotel guest experience while also challenging some existing preconceptions in the industry (e.g. guest 55 years plus account for 51% of all reviews, up from 39% last quarter). How do hoteliers cater for this particular segment of the market?

The report compares the online Hotel Guest Experience Survey results of 10 luxury and boutique hotels from across the UK with a total of 2,440 respondents. To find out more about our bespoke Hotel Guest Experience Surveys priced from £75 per month please click here.

BluSky Marketing is presently offering a no obligation 3 months free trial, which will expire on the 31st March 2015.

BluSky Marketing is delighted to announce the launch of The RICS & Macdonald & Company Rewards and Attitudes Survey 2014, a global salary survey programme for the property sector. This years new salary survey is a responsive design and optimised for mobile and tablet devices to allow better responses and experience for recipients on the move. The surveys aims to produce knowledgable insight into the property market worldwide and is distributed globally in the UK, Europe, Asia-Pacific and Continue reading “New Salary Survey Live for Macdonald & Company” »

BluSky Marketing is set to launch our new online hotel guest experience survey platform at The Independent Hotel Show 2013 (30th – 31st October).

Over the two day event we will be showcasing the new online hotel guest experience survey platform, which has been developed for the luxury and boutique hotel sector and will enable hoteliers to further improve the branding of their survey. Continue reading “New Guest Experience Survey Platform!” »

BluSky Marketing is delighted to announce that we have been re-appointed by Macdonald & Company to manage and distribute their annual global salary survey programme for the property sector for 2014.

BluSky Marketing has helped deliver Macdonald & Company’s Reward & Attitude Surveys for the past 6 years. As part of the programme, working with both Macdonald & Company and RICS, we help build and provide the online surveys, distribute across numerous platforms then write and design professional and comprehensive reports. The annual surveys Continue reading “Macdonald & Company re-appoint BluSky Marketing to manage their global salary survey programme” »

Facebook is one the hardest social networks to grow and businesses are finding it harder to engage users with their brands. But with over one billion users worldwide and with over half of these users active daily, Facebook can be an incredibly powerful tool if used properly. How do you make the most of this opportunity to market your brand? To help, we’ve put together a set of 5 simple ways to amplify your Facebook Page.  Continue reading “Amplify your Facebook” »

BluSky Marketing is a proud partner of The Independent Hotel Show, in association with Towergate Insurance, for a second year running.

Join us at Stand IH5, where we will be showcasing our online hotel guest experience survey programme and demonstrating why a number of leading luxury and boutique hotels like The Arch London, Bovey Castle, Continue reading “Join BluSky Marketing at The Independent Hotel Show” »

What is Responsive Website Design? Responsive web design is a technique used to build websites that render the content to suit any devices being used to view it, at a single URL.

We can no longer ignore the evolution of the modern world, with the use of mobile devices growing and developing people are freely accessing the internet on the go. A recent study by Continue reading “Be smart. Be mobile. Think Responsively” »