BluSky Marketing has recently released their 9th Luxury Hotel Benchmarking Report which is a unique exposé and analysis of some of the UK’s best luxury and boutique hotels.

“The 9th benchmarking report, reflects the Christmas period quarter, with a drop in overall star ratings as the increase in repeat guests reflects a higher expectation in their repeat experience within the property. It was also great to see that off the back of the guest experience programme, some hotels are boosting their positive TripAdvisor reviews by up to 42% which would be very hard for hoteliers to ignore, so the programme does work effectively ” commented Chris Larsen, BluSky Marketing Managing Director.

Social media is still yet to take off in the hotel space, still contributing only 0.5% of hotel awareness, up from 0.3% last quarter. It seems that hoteliers are still yet to grasp this powerfully digital medium? Calling a property direct (59%, up from 57% last quarter) is still the most popular reservation method. Surprisingly, a number of hoteliers are yet to put their phone number clearly at the top of their website.

The 9th Luxury Hotel Benchmarking Report continues to reinforce the importance of traditional hotelier values in delivering an exceptional hotel guest experience while also challenging some existing preconceptions in the industry (e.g. guest 55 years plus account for 51% of all reviews, up from 39% last quarter). How do hoteliers cater for this particular segment of the market?

The report compares the online Hotel Guest Experience Survey results of 10 luxury and boutique hotels from across the UK with a total of 2,440 respondents. To find out more about our bespoke Hotel Guest Experience Surveys priced from £75 per month please click here.

BluSky Marketing is presently offering a no obligation 3 months free trial, which will expire on the 31st March 2015.

BluSky Marketing announce that it can now offer a fully featured dynamic online hotel guest experience survey programme from just £75 (€75 or $99) per month, which means hoteliers can budget for an annual flat fee of £900 + VAT if based in the UK without a per response fee previously charged.  The new pricing structure sees investing in a hotel guest experience survey programme more than halved over a 12 month period for a luxury or boutique hotel. 

Continue reading “Unique Hotel Guest Experience Surveys Now from £75 Per Month” »

What are guests really saying about some of their poor dining experiences when staying at a number of luxury and boutique hotels? The food could be exceptional however…

Chris Larsen, Managing Director, BluSky Marketing shares some direct quotes from real guest comments captured within the dining experience section of their online hotel guest experience survey programme. Continue reading “Dining Experience Pitfalls to Avoid” »

The 5th Luxury Hotel Benchmarking Report just released by BluSky Marketing highlights that the social media is still to deliver on hotel awareness for a number of luxury and boutique hotels in the UK.

The benchmarking report is based on 3,882 real reviews from real guests between October and December 2013 across 15 luxury and boutique hotels.  The report is part of an online Continue reading “5th Luxury Hotel Report Highlights Social Media Still to Perform” »

BluSky Marketing is set to launch our new online hotel guest experience survey platform at The Independent Hotel Show 2013 (30th – 31st October).

Over the two day event we will be showcasing the new online hotel guest experience survey platform, which has been developed for the luxury and boutique hotel sector and will enable hoteliers to further improve the branding of their survey. Continue reading “New Guest Experience Survey Platform!” »

BluSky Marketing is a proud partner of The Independent Hotel Show, in association with Towergate Insurance, for a second year running.

Join us at Stand IH5, where we will be showcasing our online hotel guest experience survey programme and demonstrating why a number of leading luxury and boutique hotels like The Arch London, Bovey Castle, Continue reading “Join BluSky Marketing at The Independent Hotel Show” »

BluSky Marketing has released their third Luxury Hotel Benchmarking Report based on the results from their Online Hotel Guest Experience Survey Programme. This unique benchmarking report, based on 3,702 real reviews from real guests between April and June 2013, enables hoteliers to monitor their respective performance against their contemporaries. Continue reading “Luxury Hotel Benchmarketing Report Q2 2013” »

BluSky Marketing has released their latestLuxury Hotel Benchmarking Report based on the results from the Online Hotel Guest Experience Survey Programme. The benchmarking report is the second to be released by BluSky Marketing and is the only report of its kind for the luxury and boutique hotel sector. Continue reading “BluSky Marketing Releases Latest Luxury Hotel Benchmarking Report for Q1 2013” »