BluSky Marketing has recently released their 9th Luxury Hotel Benchmarking Report which is a unique exposé and analysis of some of the UK’s best luxury and boutique hotels.

“The 9th benchmarking report, reflects the Christmas period quarter, with a drop in overall star ratings as the increase in repeat guests reflects a higher expectation in their repeat experience within the property. It was also great to see that off the back of the guest experience programme, some hotels are boosting their positive TripAdvisor reviews by up to 42% which would be very hard for hoteliers to ignore, so the programme does work effectively ” commented Chris Larsen, BluSky Marketing Managing Director.

Social media is still yet to take off in the hotel space, still contributing only 0.5% of hotel awareness, up from 0.3% last quarter. It seems that hoteliers are still yet to grasp this powerfully digital medium? Calling a property direct (59%, up from 57% last quarter) is still the most popular reservation method. Surprisingly, a number of hoteliers are yet to put their phone number clearly at the top of their website.

The 9th Luxury Hotel Benchmarking Report continues to reinforce the importance of traditional hotelier values in delivering an exceptional hotel guest experience while also challenging some existing preconceptions in the industry (e.g. guest 55 years plus account for 51% of all reviews, up from 39% last quarter). How do hoteliers cater for this particular segment of the market?

The report compares the online Hotel Guest Experience Survey results of 10 luxury and boutique hotels from across the UK with a total of 2,440 respondents. To find out more about our bespoke Hotel Guest Experience Surveys priced from £75 per month please click here.

BluSky Marketing is presently offering a no obligation 3 months free trial, which will expire on the 31st March 2015.

BluSky Marketing announce that it can now offer a fully featured dynamic online hotel guest experience survey programme from just £75 (€75 or $99) per month, which means hoteliers can budget for an annual flat fee of £900 + VAT if based in the UK without a per response fee previously charged.  The new pricing structure sees investing in a hotel guest experience survey programme more than halved over a 12 month period for a luxury or boutique hotel. 

Continue reading “Unique Hotel Guest Experience Surveys Now from £75 Per Month” »

The 5th Luxury Hotel Benchmarking Report just released by BluSky Marketing highlights that the social media is still to deliver on hotel awareness for a number of luxury and boutique hotels in the UK.

The benchmarking report is based on 3,882 real reviews from real guests between October and December 2013 across 15 luxury and boutique hotels.  The report is part of an online Continue reading “5th Luxury Hotel Report Highlights Social Media Still to Perform” »

BluSky Marketing is delighted to announce the launch of The RICS & Macdonald & Company Rewards and Attitudes Survey 2014, a global salary survey programme for the property sector. This years new salary survey is a responsive design and optimised for mobile and tablet devices to allow better responses and experience for recipients on the move. The surveys aims to produce knowledgable insight into the property market worldwide and is distributed globally in the UK, Europe, Asia-Pacific and Continue reading “New Salary Survey Live for Macdonald & Company” »

BluSky Marketing is delighted to announce that we have been re-appointed by Macdonald & Company to manage and distribute their annual global salary survey programme for the property sector for 2014.

BluSky Marketing has helped deliver Macdonald & Company’s Reward & Attitude Surveys for the past 6 years. As part of the programme, working with both Macdonald & Company and RICS, we help build and provide the online surveys, distribute across numerous platforms then write and design professional and comprehensive reports. The annual surveys Continue reading “Macdonald & Company re-appoint BluSky Marketing to manage their global salary survey programme” »