BluSky Marketing has recently released their 9th Luxury Hotel Benchmarking Report which is a unique exposé and analysis of some of the UK’s best luxury and boutique hotels.

“The 9th benchmarking report, reflects the Christmas period quarter, with a drop in overall star ratings as the increase in repeat guests reflects a higher expectation in their repeat experience within the property. It was also great to see that off the back of the guest experience programme, some hotels are boosting their positive TripAdvisor reviews by up to 42% which would be very hard for hoteliers to ignore, so the programme does work effectively ” commented Chris Larsen, BluSky Marketing Managing Director.

Social media is still yet to take off in the hotel space, still contributing only 0.5% of hotel awareness, up from 0.3% last quarter. It seems that hoteliers are still yet to grasp this powerfully digital medium? Calling a property direct (59%, up from 57% last quarter) is still the most popular reservation method. Surprisingly, a number of hoteliers are yet to put their phone number clearly at the top of their website.

The 9th Luxury Hotel Benchmarking Report continues to reinforce the importance of traditional hotelier values in delivering an exceptional hotel guest experience while also challenging some existing preconceptions in the industry (e.g. guest 55 years plus account for 51% of all reviews, up from 39% last quarter). How do hoteliers cater for this particular segment of the market?

The report compares the online Hotel Guest Experience Survey results of 10 luxury and boutique hotels from across the UK with a total of 2,440 respondents. To find out more about our bespoke Hotel Guest Experience Surveys priced from £75 per month please click here.

BluSky Marketing is presently offering a no obligation 3 months free trial, which will expire on the 31st March 2015.

BluSky Marketing announce that it can now offer a fully featured dynamic online hotel guest experience survey programme from just £75 (€75 or $99) per month, which means hoteliers can budget for an annual flat fee of £900 + VAT if based in the UK without a per response fee previously charged.  The new pricing structure sees investing in a hotel guest experience survey programme more than halved over a 12 month period for a luxury or boutique hotel. 

Continue reading “Unique Hotel Guest Experience Surveys Now from £75 Per Month” »

The 5th Luxury Hotel Benchmarking Report just released by BluSky Marketing highlights that the social media is still to deliver on hotel awareness for a number of luxury and boutique hotels in the UK thanks to social media movement by using product tagging and Geo location to improve the audience of their campaign or post.

The benchmarking report is based on 3,882 real reviews from real guests between October and December 2013 across 15 luxury and boutique hotels.  The report is part of an online Continue reading “5th Luxury Hotel Report Highlights Social Media Still to Perform” »

BluSky Marketing is delighted to announce the launch of The RICS & Macdonald & Company Rewards and Attitudes Survey 2014, a global salary survey programme for the property sector. This years new salary survey is a responsive design and optimised for mobile and tablet devices to allow better responses and experience for recipients on the move. The surveys aims to produce knowledgable insight into the property market worldwide and is distributed globally in the UK, Europe, Asia-Pacific and Continue reading “New Salary Survey Live for Macdonald & Company” »

Online shoppers are in demand of new products constantly, and it’s not enough to have a pretty website to stand out from the competition. Having quality product with excellent sales and a customer-focused approach will be the key to success in this competitive market. Plus, you also need to make sure to offer your customer discounts and promo codes. Many businesses don’t realize how often customers visit websites like Raise to find these coupon codes.

Chargebacks could ruin online retailers' biggest shopping days of the year  - IT Security Guru

Shopify stores are the easiest way to start a sales website and develop a business without having to get a web designer and a coder. The biggest advantage of Shopify is that it’s very simple to set up and run. For more information about choosing a web hosting provider for your shop, read our tips on choosing the right hosting provider.

Once you’ve created your Shopify store, you’ll need to select a design style that best matches your brand, goals, and customers. Try the following tips to see which style works best for you:

The Shopify theme:

When it comes to choosing a theme for your store, make sure you choose a theme that complements your brand. Choose the Shopify theme that aligns with your business goals and your aesthetics. For example, if you’re a business in the fitness industry, you might want to choose the Bootstrap theme. If you’re a fashion-focused ecommerce store, choose a more minimalistic theme. You might also consider an all-in-one theme that uses multiple themes to present your store in a visually appealing way.

When it comes to choosing a theme for your store, make sure you choose a theme that complements your brand. Choose the Shopify theme that aligns with your business goals and your aesthetics. For example, if you’re a business in the fitness industry, you might want to choose the Bootstrap theme. If you’re a fashion-focused ecommerce store, choose a more minimalistic theme. You might also consider an all-in-one theme that uses multiple themes to present your store in a visually appealing way.

Your site’s home page needs to match your store’s aesthetic. Don’t build your site’s home page on a homepage. The home page is a secondary page within your store. To make a home page more visually appealing, you can change its background, use different fonts, and have an interactive sidebar. You can even use a custom domain to make it easy for visitors to find your store. Design the store to be discoverable by your visitors. If you create a dynamic search function for your store, visitors will be able to find content in one easy-to-find place. Make sure your store has an eye-catching image, high-quality graphics, and a clear call to action.

If you have a mobile-first approach, you can still use all these techniques on mobile. Don’t forget to incorporate features like the “buy now” button on mobile.

Tip 3: Keep your customers engaged

Sellers can be great partners for Google and other search engines. That’s why it’s vital to make sure that they’re engaging customers. That means ensuring that your