Duncan & Toplis Public Relations
Background
Duncan & Toplis were seeking to remove the degree mundane and routine taxation work their existing UK staff were required to undertake by sending that type of work to India (non client interfacing).� This move would allow a number of staff at Duncan & Toplis to be able to concentrate on more valued and less routine work, leading to greater job satisfaction.
Due to the sensitivities surrounding “outsourcing”, BluSky Marketing were brought in by Duncan & Toplis to assist with the internal and external communication to ensure consistency and clarity of the message.
The Brief
Provide Duncan & Toplis with communication advice to assist in the management of potential sensitivities in opening an office in Coimbatoire to the� Duncan & Toplis service offering.
Objectives
- Ensure complete transparency & openness with the staff and clients of Duncan & Toplis of opening a new office in Coimbatoire, India.
- Reassure the existing clients of that it would be business as usual when dealing with Duncan & Toplis (not change in day to day contacts)
- Reassure staff at Duncan & Toplis that the new office would not threaten their local jobs, but rather improve their job satisfaction with the removal of mundane taxation requirements
The Results
Duncan & Toplis communicated the opening of the new office in Autumn 2007 with complete honesty and transparency, to a wide acceptance from their client base and local staff.