F.Benders Seasonal Packaging Redesigns
Background
As a manufacturer of disposable table where, F.Benders seasonal designs have become an important part of their product offering.
BluSky Marketing were brought in to manage the tender process to identify the appropriate graphic design agency who could provide a fresh perspective on design and then for BluSky Marketing to manage the successful agency to ensure a smooth process and timely implementation.
The Brief
Develop a seasonal range which would replace the existing product offering and support its brand position in the market place and stimulate news value within the industry while reducing range complexity.
Objectives
- Reinforce the brand position as one of the leading manufacturers of disposable tableware products
- Present to the industry and wholesale trade a range of new and distinctive seasonal product offerings which stimulates excitement within the trade and incremental sales for both the wholesalers and F.Benders
The Results
A range of seasonal product designs has been developed which clearly cater for defined segments in the market place, offering something distinctive in terms of “design” and colour trends.
“BluSky Marketing and FSG Design have exceeded our expectations, we gave them a very tight timeline and they delivered. Fantastic”. Adrian Pratt, Marketing Manager, F.Benders Limited