BluSky Marketing is set to launch our new online hotel guest experience survey platform at The Independent Hotel Show 2013 (30th – 31st October).
Over the two day event we will be showcasing the new online hotel guest experience survey platform, which has been developed for the luxury and boutique hotel sector and will enable hoteliers to further improve the branding of their survey. We will be able to offer hoteliers a bespoke survey with the ability to have a high impact visual behind their survey while also using fonts and a range of colours which are consistent with brand guidelines.
The surveys will also be designed to be responsive to smaller devices, and adjust to the screen size of either a tablet or Smartphone automatically. With the explosion in the use of Smartphones (please visit our previous post), this new feature will assist the guest when providing invaluable feedback to the hotelier who seeks to continuously refine and improve upon the guest experience.
From an incremental revenue generation point of view, the new platform will enable us to set up what we call a Sales and Auto Offer Response. That response could be to a guest who is enquiring about more information on weddings, with the system sending out an automatic email as if from the wedding coordinator within a couple of days or alternatively send a guest a unique offer if they would highly recommend staying at the hotel, which they could then easily forward onto to their friends or family.
The online reporting platform has also been upgraded to be easier to use and a lot more intuitive for the hotel. The online reporting platform uses cloud computing technology so anyone across the hotel can login to review the results of their survey in real time. There is also a new feature to assist in the preparation of reports for either Management Team Meetings or HOD Meetings, again making it as easy as possible to analyse the real feedback secured by the hotel.
For more information please visit us at the Independent Hotel Show on Stand IH5 or alternatively call us on +44 (0) 1572 420012.