BluSky Marketing is a proud partner of The Independent Hotel Show, while working in association with Arcane Marketing, for a second year running.
Join us at Stand IH5, where we will be showcasing our online hotel guest experience survey programme and demonstrating why a number of leading luxury and boutique hotels like The Arch London, Bovey Castle, The Devonshire Arms Country House Hotel & Spa and Rockliffe Hall have already sign up for another year!
Visit us to secure a no obligation free trial offer up to the end of 2013, nothing to pay until 2014.
The Independent Hotel Show, held at Olympia West Hall, London, on the 30th & 31st October 2013, is the UK’s only business event dedicated to the independent, luxury and boutique hotel sector.
Make Facebook easy to find on your website
Make the most out of your Facebook presence by linking it all up on your website; this will help your followers find you. Often we find brands only have a single link from the homepage of their website (often near the bottom). To best integrate your social presence, whether it’s Facebook or other platforms (e.g. Twitter or Google+), you should look to make your social media icons featured on every page of site. The best place is not just to add them to your footer but often to feature them above the fold (the top part of the page). You should also consider making them prominent in the content of you website. Adding these will encourage your visitors to Share your content.
3). Cross platform promotions
You may already have a large following on other platforms (e.g. Twitter). Remember to take advantage of this. Cross-promotions through different marketing tactics can help increase your followers and amplify your campaigns. You can share Facebook page on other social media channels like Twitter or Pinterest, however in our experience, social network users tend to have a preferred platform and access content there. Email Marketing offers the best opportunity for growing followers on Facebook and to amplify your campaigns. A high proportion of your email list are likely customers or Fans of your brands, so are a good source of advocates to Like and Share your content. Through properly planned and executed cross platform promotions BluSky Marketing have been able to increase revenue on a clients (Luxury Spa Hotel) promotions by 308% compared to running it purely on a single channel.
4). Use your cover photo
In 2012, as part of their Timeline update, Facebook introduced the cover photo. The cover photo is an instant way to make an impact. This image spans the top of the page, is 851 pixels wide and 315 pixels tall and provides lots of room for designers to utilise. In 2013 Facebook quietly loosened the restrictions on the amount of text allowed in cover photo, which only allowed just 20 percent to be used, meaning now there is extra freedom to display the messages you want. We would also recommend changing your cover photo regularly (e.g. once a month). The change itself will be tagged in many of your Fans’ News Feeds. Change your photo to draw attention to competitions, news, events, new product launches or to showcase different aspects of your business.
Register for free today at www.independenthotelshow.co.uk