Marketing Code
Besides the BluSky Marketing company values, as a Member of the Chartered Institute of Marketing (CIM), we also adhere to a strict code of professional practice.
“This (CIM) code requires each individual to:
- Demonstrate integrity, bringing credit to the profession of marketing
- Be fair and equitable towards other marketing professionals
- Be honest in dealing with customers, clients, employers and employees
- Avoid the dissemination of false or misleading information
- Demonstrate current knowledge of the latest developments and show competence in their application
- Avoid conflicts of interest and commitment to maintaining impartiality
- Treat sensitive information with complete confidence
- Negotiate business in a professional and ethical manner
- Demonstrate knowledge and observation of the requirements of other codes of practice
- Demonstrate due diligence in using third party endorsement which must have prior approval
- Comply with the governing laws of the relevant country concerned”.
(source: www.cim.co.uk )