BluSky Marketing has released their latestLuxury Hotel Benchmarking Report based on the results from the Online Hotel Guest Experience Survey Programme. The benchmarking report is the second to be released by BluSky Marketing and is the only report of its kind for the luxury and boutique hotel sector.
This unique benchmarking report, based on real reviews from real guests, enables hoteliers to monitor their respective performance against their contemporaries.
The results are devised from the Online Hotel Guest Experience Survey questions from some of the leading luxury and boutique hotel properties in the UK, including The Arch London, Bovey Castle, Lords of The Manor, The Marcliffe Hotel & Spa and The Capital London.
The Luxury Hotel Benchmarking Report provides insight to how luxury and boutique hotels should be performing in regards to awareness, overall guest satisfaction, intention to return and recommend, dining experience and guest expectation delivery. This report sees the addition of how guests made there reservations.
The benchmarking report reinforces the importance of delivering excellent hotel guest experiences, which drives repeat guests and bookings by word of mouth or recommendations (commission free). Hoteliers can also see a strong correlation between delivering an exceptional dining experience and exceeding guest expectations which ultimately effects overall guest satisfaction. Interestingly in this new digital age, there continues to be a significant number of bookings made by calling directly to the hotel rather then by email or through online booking systems.
“BluSky Marketing’s benchmarking report has enabled our business to ensure that we are achieving the highest levels of service. We have managed to record more client data thus enabling our hotel to tailor even more of our customer experience. Without the survey I would not have the information to act upon of which I find to be invaluable.’’
Grant Powell, General Manager, The Arch London.
The Online Hotel Guest Experience Survey Programme is designed specifically for independent luxury and boutique hotels. This report will continue to grow in stature as BluSky Marketing continues to sign up additional independent luxury and boutique hotels.
To view the Luxury Hotel Benchmarking Report please click here.