BluSky Reviews

for an insightful approach to guest satisfaction

BluSky Reviews offer an online hotel guest experience survey programme developed specifically for luxury or boutique hotels. Our programme assists hoteliers drive incremental revenue, resolve issues in real time, boost online reviews and manage their online reputation. Our unique Luxury Benchmarking Report is also a unique exposé and analysis of some of the leading luxury and boutique hotels..

In today’s digital and dynamic world, an online hotel guest experience survey (or post stay survey) empowers hoteliers to capture guest feedback in real time. This not only assists hoteliers to monitor feedback and responses, it provides an effective and immediate tool allowing hotels to action, communicate and engage directly with their guests while also generating incremental revenue opportunities based on guest responses (e.g. “please send me more information regarding weddings” or a unique bounce back offer).

Luxury Hotel Clients include:


BluSky Reviews Overview

Bespoke & Branded Surveys

Fully branded surveys consistent with existing marketing collateral. Flexible and unlimited custom survey questions allowing you to ask the relevant questions for your unique property.

Responsive Surveys

With over 70% of guests now searching online or responding to emails via a mobile device. Our surveys also automatically adjusts to the size of a guests tablet or Smartphone to maximise user experience and secure all available guest feedback.

Guest Alerts

Bespoke guest alerts linked to any question which are sent back to the General or Operations Manager if something does go wrong. This enables them to respond instantly and prior to a guest posting a negative comment onto a review site.

Reviews Boost

BluSky Reviews are naturally boosting positive Trip Advisor reviews by 65% for a number of leading properties, while nullifying the impact of negative reviews which are managed prior to a guest going online.

Online Reporting

The online reporting system is available 24/7 356 days per year. The reporting system can be accessed by all the relevant stakeholders in the business to enable them to also assist in delivering an even better guest experience.

Benchmarking Report

The quarterly Luxury Hotel Benchmarking Report is a unique exposé and analysis of some of the leading luxury and boutique hotels, while maintaining confidentiality. The Top 20 properties will automatically be included complimentary.

Instant Guest Offers

Unique to BluSky Reviews, we offer the ability to send guests additional information requested on behalf of the hotel instantly (e.g. re: weddings) or alternatively a unique non commission offer for them to share with friends and family.

UK Based Customer Support

We offer a UK based, responsive, personalised service to ensure all our clients have the right back up support. Our support also includes the distribution of surveys on behalf of the hotel if required.

Why BluSky Marketing

  • 10 years online market research experience
  • 3 years online hotel guest experience survey experience
  • Latest digital technology used, including responsive survey design and SSL Certificate for secure data capture
  • UK based customer support
More about us


  • Amazing tool and dead easy with a low price! Probably one of the best on the market after trying out 3 guest survey tools already …they also have features that no other tool has and the service team are amazing.

    — Ronak Patel, Marketing Manager, The Arch London
  • The guest feedback we have received via the online survey has been extremely useful, the detail is much better than what is out on the web via various review sites, it’s more detailed and we use it with HOD’s across the property to help us continuously improve upon what we are already doing.

    — Andrew Mackay, General Manager, The Devonshire Arms Country House Hotel & Spa
  • BluSky’s benchmarking report has enabled our business to ensure that we are achieving the highest level of service. We have managed to record more client data thus enabling our hotel to tailor even more of our customer experience. Without the survey I would not have the information to act upon of which I find to be invaluable.

    — Rafi Bejerano, Director, The Arch London
  • We have been very happy with the online guest experience survey developed by BluSky Marketing, the number of responses secured have been much higher and comments are a lot more insightful than the paper system we previously used, prior to going online.

    — Sarah Johnson, PA to Managing Director, Rockliffe Hall

Luxury Hotel Benchmarking Report

Our brand new edition of this report is available now; a unique exposé and analysis of some of the UK’s best luxury and boutique hotels based on the findings from BluSky Reviews.

What we’ll show you

  • Insight to how luxury and boutique hotels should be performing
  • Report based on Real Reviews by Real Guests
  • What drives repeat guests and recommendation
  • What drives exceptional overall guest experience
  • Importance of direct call bookings

Not only do we find the hotel guest experience survey one the best systems we have come across in the hospitality industry, but the benchmarking report provides additional insight we cannot access from anywhere else.

Andrew Mackay, General Manager, The Devonshire Arms Country House Hotel

For more information regarding our programme, including additional benefits like PMS integration, use via tablet devices while guest are in the hotel, QR codes, securing unique content for your website, driving additional reviews to sites like TripTease or Crisp White Sheets. Please contact us.

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